Aarti Pahwa, New Delhi
Leading OOH Khushi Advertising add more feather into its kitty by acquiring exclusive advertising at the Vadodara airport. The media owning firm has won the rights on media placed both outside and inside the airport. The contract is for a period of 10 years.
Commenting on the win, Vishnu Telang, CEO, Khushi Advertising, said, "We are proud to bring Khushi's expertise in ambient advertising to one of India's leading regional airports. Vadodara has emerged as a major industrial hub in Central Gujarat, attracting entrepreneurs not only from Gujarat, but from all over India. With the number of air travellers to and from this city on the rise, this partnership couldn't have materialised at a better time. Travellers spend a significant amount of dwell time in the airport and have sufficient time to notice and absorb any kind of advertising communication. We look forward to delivering a creative and flexible range of branding and activations, adaptable to any business or product."
Echoing similar sentiments, Mr. Pranay Shah, Director - Khushi Advertising stated "Gujarat's knowledge capital, Vadodara has one of the oldest and largest English medium universities. The culture of this 'Sanskari Nagari' is dynamic and vibrant. The city is a hub for education, heritage, culture, industry and commerce. Tourism in the city is flourishing and air traffic is on the rise with the new terminal being inaugurated by our Prime Minister, Narendra Modi. We are certain that we will be able to enhance customers' experience at Vadodara airport by engaging and educating them."
Vadodara Airport enjoys the status of being an international airport and is maintained by the Airports Authority of India . There are ample opportunities to engage travellers through activations at various experiential spaces inside the airport. Work is underway to create new formats to offer the best sites to advertisers. Outside the airport, various exterior displays can be used for advertising along airport/terminal roadways such as LED billboards and unipoles.