Bureau, New Delhi
It's the time of festivities throughout India. Starting from down south to up north, especially Delhi, where Diversity Integrates and brings people from all walks of life together. Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi. This is a season of pleasant weather and celebratory mood amongst people, which triggers a shopping fiesta. A mass communication medium like JCDecaux Street Furniture holds the power to influence choices and purchase of the onlookers.
Brands are upping their communication and ad-spends. Be it, the pitch battle between the ecommerce giants - amazon and flipkart; the sweet spot being taken by ITC FMCG products and Cadbury's; be it jewelry brands such as PC Chandra and Senco or Automobile brands racing up to win consumer hearts. These brands have always been advertising on JCDecaux media to increase their visibility and also to reiterate the communication already doing its rounds on other media. Delhi looks very attractive and dolled up this time of the year and well-lit JCDecaux Street Furniture adds on to the glam quotient and also garners more eye balls.
"We are very happy that brands have been continuously placing their trust on our Media. This is due to our strategically located Citylights catering to the various segments which help the brands choose appropriate Networks in accordance to the brand's communication strategy. JCDecaux Citylights are spread across the length and breadth of the city to deliver an unmatched reach and frequency.", says Olivier Heroguelle, MD - JCDecaux India.