National Stories

Google's strategic OOH creatives tell commuters why they need Pixel 2

20, November, 2017

Bureau, New Delhi

'tailor made for you' is the spirit of the Pixel 2 campaign launched at vital touchpoints.
  • Mall Media #Select City Walk, Delhi
    Digital Signage: Price - INR 9,50,000 PM Slot : 1 Min / Hr
    Company Name: Sky Com
    Contact Person: Shekhar Rao | Sales Head
    Contact Details: +91 9811844230 | skycommindia@gmail.com
  • Traditional Media #Hitech city, Hyderabad, Hyderabad
    Unipole: Price - INR 4,00,000 PM
    Company Name: Leadspace
    Contact Person: Harsha Chivikula | Sr. Manager - Marketing
    Contact Details: +91 7396004444 | harsha@leadspace.in
  • Traditional Media #Hitech city, Hyderabad, Hyderabad
    Unipole: Price - INR 4,00,000 PM
    Company Name: Ad Age Advertising
    Contact Person: Shaik Aslam | Manager Marketing
    Contact Details: +91 9949600009 | adagemarketing@yahoo.com
  • Traditional Media #Banjara Hills, Hyderabad, Hyderabad
    Unipole: Price - INR 3,50,000 PM
    Company Name: Ad Age Advertising
    Contact Person: Shaik Aslam | Manager Marketing
    Contact Details: +91 9949600009 | adagemarketing@yahoo.com
  • Traditional Media #Mohali, Chandigarh, Punjab & Haryana
    Foot Over...: Price - INR 2,00,000 PM
    Company Name: Hindustan Publicity
    Contact Person: Ritesh Vasudeva | Promoter
    Contact Details: +91 9811605004 | ritesh.vasudeva@gmail.com
  • Traditional Media #Khairthabad, Hyderabad, Hyderabad
    Unipole: Price - INR 4,00,000 PM
    Company Name: Ad Age Advertising
    Contact Person: Shaik Aslam | Manager Marketing
    Contact Details: +91 9949600009 | adagemarketing@yahoo.com
  • Traditional Media #Banjara Hills, Hyderabad, Hyderabad
    Unipole: Price - INR 3,00,000 PM
    Company Name: Ad Age Advertising
    Contact Person: Shaik Aslam | Manager Marketing
    Contact Details: +91 9949600009 | adagemarketing@yahoo.com
  • Traditional Media #Sony world Junction, Bengaluru, Bengaluru
    Unipole: Price - INR 10,00,000 PM
    Company Name: Diamond Publicities
    Contact Person: Shridhar | Manager Marketing
    Contact Details: +91 9841097300 | rsridharan.diamond@gmail.com
  • Traditional Media #Brigade Road, Bengaluru, Bengaluru
    Billboard: Price - INR 2,00,000 PM
    Company Name: Laqshya Media
    Contact Person: Saravanan | Manager Marketing
    Contact Details: +91 9740789712 | saravanan.k@laqshyagroup.com
  • Traditional Media #MG Road, Bengaluru, Bengaluru
    Billboard: Price - INR 12,00,000 PM
    Company Name: Popular Advertisers
    Contact Person: Neelkanth | Manager Marketing
    Contact Details: +91 9845000665 | popularadvt@vsnl.net
  • Traditional Media #Audugodi Main Road, Bengaluru, Bengaluru
    Unipole: Price - INR 8,00,000 PM
    Company Name: Lohit Ads
    Contact Person: Mr. Ganesh | Founder
    Contact Details: 9945066008 | Lohitads@gmail.com
  • Mall Media #DLF Cyber Hub, Gurgaon
    Activation: Price - INR 1,70,000 Per Day
    Company Name: Group AAO
    Contact Person: Anuj Bhandari | Co-Founder and CEO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Traditional Media #Nagawara, Bengaluru, Bengaluru
    Unipole: Price - INR 2,50,000 PM
    Company Name: Lakshmi Advertising
    Contact Person: Mr. Sudhakar | Founder
    Contact Details: 9945867942 | lakshmiadvertising836@gmail.com
  • Traditional Media #NH-8 (Gurgaon), Gurgaon, Delhi NCR
    Building Facade: Price - INR 25,00,000 PM
    Company Name: Tycoon Group
    Contact Person: Devraj Vishwakarma | Manager-BD
    Contact Details: +91 9888659237 | devraj.v@tycoongroup.in
  • Traditional Media # Defence Colony , Delhi, Delhi NCR
    Unipole: Price - INR 8,50,000 PM
    Company Name: Icons
    Contact Person: Sumit Gupta | Director
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Traditional Media # Defence Colony , Delhi, Delhi NCR
    Unipole: Price - INR 8,50,000 PM
    Company Name: Icons
    Contact Person: Sumit Gupta | Director
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Traditional Media # Defence Colony , Delhi, Delhi NCR
    Unipole: Price - INR 5,50,000 PM
    Company Name: Icons
    Contact Person: Sumit Gupta | Director
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Traditional Media # Defence Colony , Delhi, Delhi NCR
    Unipole: Price - INR 5,50,000 PM
    Company Name: Icons
    Contact Person: Sumit Gupta | Director
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Traditional Media # Defence Colony , Delhi, Delhi NCR
    Unipole: Price - INR 8,50,000 PM
    Company Name: Icons
    Contact Person: Sumit Gupta | Director
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Traditional Media # Kalkaji , Delhi, Delhi NCR
    Unipole: Price - INR 4,50,000 PM
    Company Name: Jagran Engage
    Contact Person: Chetan Shah | Asst. General Manager
    Contact Details: +91 9323004747 | chetans@jagranengage.com

The brand also took to conducting an activation in cyber hub with the help of Excel Experiential Marketing Pvt Ltd. The location was an apt strategic drive to pull in a vast target audience ranging from office-goers to families coming for an outing.

The Pixel 2 campaign has taken over arterial roads, junctions and market areas, giving center stage to the many reasons why Google Pixel 2 is just the phone for you.

The multinational technology giant's smartphone Pixel 2 has been launched worldwide to square off with android and Apple phones, and to drive home the point, the brand has smartly utilized OOH advertising in India. The Pixel 2 OOH campaign is a big marketing push from the brand to wrest a significant share of the smartphone market. This long term campaign's design has been made with the aim to entice consumers with Pixel 2's compelling features.

Google deviced the strategic move to take  to single billboards which describe each of the features the phones offers by asking a question and then giving the solution. The creatives flank arterial roads, market areas and junctions to drive the campaign. In India, Kinetic India handles Google's OOH mandate.

Ashok Bisht, Director - Business DevelopmentAshok Bisht, Director - Business Development of Excel Experiential Marketing Pvt ltd shares, "We proudly announce Excel Experiential's association with renowned brand Google in the cyber-hub activation. The same has been executed across 20 locations Pan India. The activation was huge and also hugely successful in its outreach, which has made us very proud and honoured to be a part of it."

Tags :  Google pixel 2 OOH outdoor advertising

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