National Stories

With these creatives, commuters are guaranteed to be rewarded with 'Billions'

09, November, 2017

Bureau, New Delhi

A mighty generous campaign or a rather creative one? Read more to find out.
  • Traditional Media #Golf Course Road, Gurgaon, Delhi NCR
    Billboard: Price - INR 7,99,999 PM
    Company Name: Group AAO
    Contact Person: Anuj Bhandari | Co-Founder and CEO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Traditional Media #Golf Course Road, Gurgaon, Delhi NCR
    Billboard: Price - INR 8,00,000 PM
    Company Name: Group AAO
    Contact Person: Anuj Bhandari | Co-Founder and CEO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Traditional Media # NH-8 (Delhi), Delhi, Delhi NCR
    Unipole: Price - INR 12,00,000 PM
    Company Name: Group AAO
    Contact Person: Anuj Bhandari | Co-Founder and CEO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Traditional Media # NH-8 (Delhi), Delhi, Delhi NCR
    Unipole: Price - INR 12,00,000 PM
    Company Name: Group AAO
    Contact Person: Anuj Bhandari | Co-Founder and CEO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
  • Traditional Media #Chirag Delhi, Delhi, Delhi NCR
    Unipole: Price - INR 8,00,000 PM
    Company Name: Pioneer Publicity
    Contact Person: Dinesh Vasudeva | Director
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia.com
  • Traditional Media # R.K.Puram , Delhi, Delhi NCR
    Unipole: Price - INR 8,00,000 PM
    Company Name: Icons
    Contact Person: Sumit Gupta | Director
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Traditional Media # South Extension, Delhi, Delhi NCR
    Unipole: Price - INR 8,00,000 PM
    Company Name: Pioneer Publicity
    Contact Person: Dinesh Vasudeva | Director
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia.com

That's no click-bait title if that's what's on your mind. We mean exactly what you can read.

The video-on-demand platform Hotstar, has launched its latest OOH campaign across major cities of Delhi, Mumbai and Bangalore.

After waging a battle against torrents with its previous campaign- 'Torrents Morghulis', Hotstar and its dauntless in-house creative team is back with another marketing campaign for the all new American Drama series-'Billions'.

The campaign's delivery style upholds Hotstar's signature minimalistic design approach and propagates an enticing element of mystery and intrigue through the creatives. As for 'getting Billions', the quirky social media and OOH creatives through a single QR code and an invite, take the viewer directly to the landing page of the show 'Billions', on Hotstar Premium. The campaign was conceptualised with the aim to encourage the masses to sample TV shows on Hotstar's platform, in their unspoiled and original form.

The billboards flank arterial roads of major cities such as that of Delhi, Mumbai and Bangalore and the same is being simultaneously promoted on social media platforms.

Carrying out the first leg of the campaign till November 2, the second part of the campaign's communication strategy included revealing the mystery of 'Billions' to the audience that is yet to scan the QR code.

Long story short, for a high-octane provocative drama series such as 'Billions', no other campaign but Hotstar's powerpacked and mystifying own, would have been so adeptly tailor made.

Tags :  Tv show Billions Hotstar OOH Outdoor Advertising Delhi Mumbai Bangalore

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