Bureau, New Delhi
The DDB Mudra Group, which is a part of the DDB Worldwide Communications Group, is India's first and largest integrated marketing communications and services network. DDB Worldwide is owned by Omnicom Group Inc, one of the world's largest advertising holding companies.
As an advertising agency it is credited with handling successful campaigns of brands and products such as Castrol, Dabur, Future Group, Gulf Oil, and Volkswagen.
In a recent development that promises to boost the senior leadership team of DDB MudraMax, which is the Mumbai agency's outdoor unit, Yusuf Merchant and Adil Khan-both ex-Kinetic Worldwide have joined as, respectively, vice-president and associate vice-president of DDB MudraMax-OOH. While Khan will be based out of the agency's Gurgaon office, Merchant will operate from Mudra House in Mumbai. Both are understood to be responsible for generating and managing new business, while helping promote the growth of the agency.
Merchant revealed the focus would be on OOH integrated with technology. A former associate V-P at Kinetic Worldwide, he has been involved with the Indian outdoor fraternity at multiple levels, and arrives with almost two decades of experience in the industry.
Khan who is an ex-Kinetic, where he handled renowned brands like Lufthansa, Google, Ford, Amex and HTC (amongst others).
Sanjay Shukla, president, DDB MudraMax (OOH & Experiential). "Yusuf and Adil have a reputed stronghold in the BTL (below the line) market. They come from a credible, rich experience in the OOH domain.