Bureau, New Delhi
Research and Markets has announced the addition of the "India Digital Signage Market By Component, By Application, By End User, Competition Forecast and Opportunities, 2012-2022" report to their offering. The India digital signage is expected to exhibit a CAGR of over 18% in value terms during the forecast period.
Factors leading to the growth in India digital signage market include increasing use of digital signage for outdoor advertising. This makes marketing more effective and appealing to customers and for usage by the government and transportation sectors, to display information through digital media which also boosts the Digital India initiative of the government.
Surge in demand for Out-of-Home (OOH) digital signage, growing number of events such as the Indian Premier League, Lakme Fashion Week, international music festivals such as Sunburn and Supersonic are some other factors driving the demand for digital signage in India.
- LG Electronics India Pvt. Ltd.
- LaneSquare Technology Pvt. Ltd.
- NEC India Pvt. Ltd.
- Nusyn Digital Solutions Private Limited
- Panasonic India Pvt. Ltd.
- Samsung India Electronics Pvt. Ltd
- Sharp Business Systems India Pvt Ltd
- TPV Technology India Pvt Ltd
- Truknox Technologies Pvt Ltd
- Xtreme Media Pvt. Ltd.
The key drivers driving this growth in India are increasing demand from outdoor advertising, government and transportation sectors. Large events such as the Indian Premier League are also driving demand for DOOH digital signage.
The report examines the industry based on components, applications, regulations and the current competitive marketplace.