Bureau, New Delhi
Whether the tentacles of Big Boss spreading towards the City of Nizams and Pearls is a cry for joy or help, is a debate for another time and another idle day. Hyderabad based advertising maven Addefy, has made sure to give it a warm welcome in its three- part Star Maa tv campaign that went live from the 12th of June to the 16th of July across the city's residential areas
The campaign covered a range of launches, the first being that of the new drama serial 'Uyyala Jampala', the second being the newly branded logo of the newly Star acquired Maa tv and the third being the Telegu debut of reality show Big Boss, starring the heartthrob of Hyderabad- actor, Kuchipudi dancer and playback singer N. T. Rama Rao Jr. who also happens to be making his TV debut in the same.
The three launches have been given a mammoth coverage by Addefy through 300 DOOH screens at residential areas, that convey an advantage over static OOH as their messages come alive to their customers, providing for them a refreshing sight amidst their complexes.