Bureau, New Delhi
Kingfisher Ultra, synonymous with high fashion and ‘Good Times’ annually celebrates magnificent racing events in the country. The 2,400-metre race that great line-ups of thoroughbreds partake in witnesses attendance of the cities’ crème-da-la-crème.
This year after having taken on Mumbai, the next city to host the glamorous event, will be Bengaluru. The event includes a pre-derby party hosted on the 14th July in JW Marriot and the prestigious race starring strapping majestic beauties on the 16th July, in the Bangalore Turf Club.
In full splendour of the campaign Kingfisher Ultra Derby, UB Group has joined forces with Havas Media Active to erect 10 billboards in 10 touch points across the city. Being the IT Hub of the country, Bengaluru witnesses a thronging shift of the working population from the North to prominent IT companies every month. The touch points target the working and social strata of audience amidst the buzzing travel of the city through markets, highways and flyovers, conscientiously marking the brand presence of Kingfisher and UB Group’s ‘ultra’mod campaign.
Kingfisher Ultra Derby, 2017 will bring in a soiree of legendary jockeys, equestrian enthusiasts, and fashionistas, who will come together in celebration of this ‘Ultra’ evening of fun and excitement at the finest racing event in the calendar.
Bangalore Folks!! You don’t want to be missing out on the most happening weekend in town this year and Witness the finest thoroughbreds’ battle it out for the most prestigious trophy in the racing calendar, as they gallop their way to the finish line.