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Dalmia Cement reinforce brand presence in Odisha during Rath Yatra

12, July, 2017

Bureau, New Delhi

Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand's fun zone allowed people to get themselves clicked against the backdrop of Bay of Bengal while learning global best practices in house building.

Dalmia Cement has moved itself at a speed to justify what its tagline reads, 'Dil Jode, Desh Jode'. In Odisha the brand made its presence felt through an innovative state-of-the-art structure set up for tourists to savour their stay in Puri during the Ratha Yatra. Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand created a fun zone where visitors could get themselves them clicked against the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue.

Reiterating Dalmia Cement's success in the Odisha market, Indrajit Chatterjee, Executive Director - Sales & Marketing, Dalmia Cement, said, "Over the past one year Dalmia Bharat Cement has been continuing to reinforce its dominance and growth in the Odisha market and has laid down comprehensive marketing and promotional plans to reach out to prospective customers. Our business commitment to the state is not devoid of our discerning customers, and thus we have consistently engaged to align them to our brand's inherent legacy and values through innovative marketing campaigns."

Dalmia Cement has also come up with unique, flyover lookalike structures on the highway reaching to Puri from Bhubaneswar to remind people to be cautious while driving and follow traffic norms. "These are rainy days with unusual surge in traffic to and from Puri. Local people as well as highway drivers need to be very careful at this point of time to avoid mishaps on the road. Thus, we have attempted to draw their attention to road safety through some innovative initiatives," said Anirban Paul Chowdhury, Head of Marketing of Dalmia Cement in the East.

Commenting on the brand's footprint in Odisha, Anirban Paul Chowdhury also said, "Dalmia Cement is one of the foremost home-grown brands in India with substantial presence in South, East and North East. Since its launch in Odisha last year, it has cut through barriers to reach out to the people of Odisha and connected well with the end users with innovative marketing initiatives. The Ratha structure at Puri on the occasion of Ratha Yatra was another opportunity for us to connect with our audience. The response has been good so far and we expect the bondage to strengthen further as we move on from here."

Tags :  Dalmia Cement Indrajit Chatterjee Anirban Paul Chowdhury OOH Out-Of-Home Brand Activation Experiential Marketing

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