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Media Supplements creates big impact for Pepsi Bold Pack in UP

03, July, 2014

Aarti Chhabra, New Delhi

Leading food & beverage manufacturer PepsiCo India has once again demonstrated its edge in packaging innovation by launching the bold pack of Pepsi. The unique packaging innovation that will glorify the experience of drinking Pepsi in a whole new will be available in 600 ml PET.

Pepsi New Pack is a perfect on-the-go beverage option for consumers.

To reach to the target audience PepsiCo has come up with a high decibel outdoor campaign in UP. The campaign is executed by Delhi based OOH agency, Media Supplements.

The campaign was carried out to ensure that the TG gets to identify with the product through multiple visibility touch points across target Markets.

Primarily large media formats are used to maximize impact. This judicious mix of media formats was to ensure that the campaign becomes effective with presence in high density residential areas and achieve high OTS and maximum visibility.

Commenting on the campaign, Aman Chaudhary- Business Director, Media Supplements said- " Pepsi has always been a brand that I have always enjoyed working on. This campaign required large format displays and innovative execution using Mega Cutouts of the new 600ml Pack got us the reasonable visibility."

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