allaboutoutdoor.com Bureau, New Delhi
The largest outdoor advertising company in the Eastern European country of Georgia, Alma LLC, recently selected Montreal-based BroadSign International LLC’s digital signage software for the deployment of its digital out-of-home network.
Alma’s portfolio of digital displays is complementary to its traditional billboards and printing house. Four LED screens and LCD videowalls will be live before the end of 2015 as part of the initial deployment, located in Tbilisi’s city centre, East Point Mall and Tbilisi International Airport.
“We came across BroadSign at Integrated Systems Europe and opted to use their software platform due to its strong credibility in the industry and features that meet the needs of our DOOH network. The implementation of informational and interactive capabilities is essential to providing our advertisers with the ability to run innovative and high quality campaigns.” says Giorgi Trapaidze, CEO at Alma.
“We are very pleased that Alma, a national leader in traditional and digital out-of-home, has selected BroadSign’s platform for the deployment of such highly visible displays and are certain the robustness of our offering will ensure the network sets a high bar for DOOH in the Georgian market,” says Skip Beloff, vice-president of sales at BroadSign.
Alma has been a leading company in outdoor advertising market in Georgia since 1995. Until October, 2013, the company was known as ‘Alma Plus’. With its innovative approach, the company has laid the groundwork for the development of the Georgian outdoor advertising industry. Recently, the company was re-branded and diversified its products and services as it acquired an exclusive right for advertising at Tbilisi and Batumi international airports from Vellagio and took possession of DGM, the highest technology printing house in the whole Caucasus since 2002. Today, Alma owns billboards not only in Tbilisi, but also in other big cities of Georgia.