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P-OOH propagates Tata Vista- “Move up to sedan class”
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Aug 08, 2012
allaboutoutdoor.com Bureau,
New Delhi |
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| Percept-Out of Home has undertaken a pan-India outdoor activity for Tata Motors’ premium and most successful brand, Tata Vista. The objective behind the campaign is to leverage the idea of ‘graduating to a sedan class’ among prospective end consumer.
Communication through billboards has been mounted at major markets where the car sales are doing well. The target audience for this campaign is predominantly male from Sec AB (25-45 yrs).
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Rajneesh Bahl, Business Head-Outdoor, Percept-Out Of Home, said, “The client mandate was to position their car as a superior option to its nearest direct competition. Based on the prerequisite we chose key car sale markets across the country. The objective has been to drive home the message and entice the consumers to modify their car symbol status.”
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Tata Vista is one of the chief brands in the Tata Motors brand portfolio. Taking the brand proposition further the OOH activity has currently shaped the creative of “Move up to sedan class” to influence the audience that it’s time to upgrade their car with the new Vista.
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Since its inception in 1984, Percept has grown and expanded significantly in the fields of entertainment, media and communications. Through integrated advertising campaigns, embedded content and innovative media solutions, Percept connects with consumers at every step through its extensive network of over1200 employees spread across 62 offices in India and the Middle East.
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Here's some Comments we received
from the industry...
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1 Comment |
| From : deepak Singh ( midasads ) - Thursday, August 09, 2012 3:06:24 PM |
| Congrats |
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