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Citizen rises with the Dark Knight @ BIAL
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Aug 03, 2012
Aarti Chhabra,
New Delhi |
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| JCDecaux India has executed an outdoor campaign at the domestic arrival area at Bengaluru International Airport (BIAL) for Citizen Watch Co. Ltd., that provide products and develop technologies to communicate with people, hoping to make a contribution to people’s life everywhere in the world.
The brief to the agency was to create a showcase at BIAL that creates top of the mind recall and buzz for the brand amongst the premium airport passengers by acquiring an impactful media at a most strategic location.
The campaign was simple yet impactful by chiefly taking one of the most impactful Light Box in BIAL domestic arrival which captures eye balls of potential customers and owners of Citizen Watches. The campaign has been initiated by a co-branded creative communicating their product association with the much awaited Warner Bros. Pictures film “The Dark Knight Rises”, which provides great opportunity for the commuters to relate with the media. The Batman symbolizes resilience and toughness which co-relates to the new Super Titanium collection from Citizen ensuring a strong co-branding message to the targeted consumers. The
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campaign concept was exclusively designed considering and targeting the sophisticated air passengers.
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Katsusuke Tokura, MD, Citizen Watches India said, “The Batman symbolizes resilience and toughness which co-relates to the new Super Titanium collection from Citizen ensuring a strong co-branding message to our target consumer.”
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Takeshi Okada, GM, Citizen Watches India said, “The positioning of AMC06L is so premium that no one could miss it. Also, it’s a huge site which makes the visual very lively. Moreover, the site is excellent for Brand Building.”
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Aditya Sengupta, Marketing Manager, Citizen Watches India said, “BIAL is one of the Key airports in India with heavy traffic flow. The sites are present at critical locations and are visible from different directions, helping in maximizing the brand’s appeal to the targeted consumer. Would also like to appreciate JCDecaux’s support to create the magic with excellent printing and frequent maintenance, ensuring long life of the visuals. We look forward to partner with JCDecaux for many such campaigns.”
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Frederic Brun, COO, JCDecaux Advertising India said, “ Citizen is a part of the premium segment of brands present in BIAL and we find a lot of correlation between Citizen watches and BIAL, both depicts the sophistication and state-of-art. We are glad to be partners with Citizen India on one of our largest media at BIAL platform.”
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The domestic arrival of the BIAL is one of the most premium locations for effectively connecting with the targeted commuters. This strategic location was chosen keeping in mind the sophisticated and aspiring BIAL passengers. This display strengthens the impression of the brand, maintaining lasting recall through its dominating presence .With excellent printing and frequent maintenance, the long life of the visual is ensured, adding a powerful new dimension to garner consumer’s experience with the brand.
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