Do you believe in the unexplained or inexplicable? Do you sometimes wonder what happens after death? Where do souls go, why sometimes we feel in a certain way and yet can’t explain the feeling? Zee TV’s' Fear Files’ tries to uncover the truth behind some of the most compelling, and seemingly mystifying images that have occurred in different places in India.

In order to promote the show, Zee TV has launched an extensive OOH campaign. The campaign is executed by Bright Outdoor.

The campaign has been rolled out in Mumbai from the third week of this month. Campaign required extensive research in terms of consumer profiling and penetration levels to identify the target areas that need to be leveraged to reach out to the relevant audience in the most effective manner.

The objective of the Zee TV campaign to create mass visibility via multiple touch points that provide maximum visibility across the city for the exclusive campaign directed at the relevant target audience to create top