Bright Outdoor launches Zee TV’s ‘Rab Se Sona Ishq’ in Mumbai 
Jul 25, 2012
Aarti Chhabra, New Delhi  
 
Zee TV recently launched the India's first-of-its kind cross-continental love story aimed at today’s globalization, Rab Se Sona Ishq. Rab Se Sona Ishq is created by Jay Mehtaa productions and produced by Jay Mehtaa in Jay Production. The show has replaced one of Zee TV's most popular and long running serial Yahan Main Ghar Ghar Kheli and started airing from 16th July 2012.

To create buzz and awareness about the launch of the new show, the channel has embarked 360 degree media path .As part of the launch strategy OOH media has played a significant contributor in building impact and awareness.

The OOH Campaign for ‘Rab Se Sona Ishq’ powered by Bright Outdoor has been rolled out in Mumbai. The campaign was carried out to ensure that the TG (target group) gets to identify with the newly launched show through multiple visibility touch points across the cities. The brief to Bright Outdoor was to get the brand maximum exposure visibility resulting to impact and awareness.

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Large format were chosen route for OOH campaign to optimize impact and awareness.



Commenting on the campaign, Yogesh Lakhani, CMD, Bright Outdoor, said, “Rab Se Sohna Isshq is an upcoming Television drama show which will air on Zee TV starting from July 16, 2012. The Campaign comprised of a Teaser Campaign and the main Campaign. Besides the main campaign 101 hoardings were put up for 5 days to make the campaign more impactful. It is being produced by Jay Mehta in Jay Production. India’s first-ever cross-continental love story on television which will be shot for 3 months in London. It is a love story of Ranbeer and Sahiba. Ranbeer who is a career oriented boy goes to London leaving Sahiba alone on the wedding day. Then Later, Sahiba will go to London in search of Ranbeer.”
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