|
|
|
 |
 |
 |
|
|
 |
|
|
|
|
Brand Connect Communications generates massive visibility for Euro Kids
|
Jul 13, 2012
Aarti Chhabra,
New Delhi |
|
|
|
|
|
|
|
EuroKids, the largest education services provider in the Pre-School segment has gone interactive in its marketing by unveiling an outdoor campaign for the product playing on the tagline, ‘Inspiring future Einsteins for over a decade’ in Mumbai, Thane, Navi Mumbai, Goa & Indore.
|
|
| The Campaign is executed by Brand Connect Communications.
The idea behind the campaign was to give EuroKids a higher visibility and appeal to the end consumers. As part of the campaign, same creative is splashed on billboards, unipoles, and bus shelters in some of the prime locations to draw attention of the commuters who traverse on a daily basis on these roads. Brand Connect Communications has used over 50 sites to run this campaign.
|
 |
Arpan Bhaduri, Sr Manager – Outdoor & Strategic Planning, Brand Connect Communications, said, “The main highlight of the campaign was strategizing & selecting relevant OOH media formats which has resulted campaign effectiveness. Further the selection of proximity locations enabled us to target the TG thus achieving the desired objectives & create a buzzing point across TG touch points.”
|
| |
|
He further added, “The team ensured seamless & smooth execution resulting in client delight!”
|
| |
|
|
 |
|
Here's some Comments we received
from the industry...
|
|
0 Comment |
|
|
|
|
|
|
|
 |
 |
 |
|
|
|
|
|
|
|
|