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EYE looks to LED
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May 10, 2012
allaboutoutdoor.com Bureau,
New Delhi |
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Outdoor advertising agency Eye has
announced it will adopt an LED lighting system for its back-lit panels installed
in shopping centres across the USA, in a move to provide a more sustainable solution.
So far, LED kits have been fitted in 34 of Eye's 300 US shopping centre sites –
which have already produced a reduction in operating costs, says Eye – and the company
intends to install them in almost 60 over the next few years. This will eventually
result in more than 1,000 Eyelite back-lit units being updated with the new lighting
system.
The company states the technology will reduce energy use, and carbon and heat emissions.
The systems also include individual timers to ensure the panels switch off when
the shopping centres are not open.
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"Eye is very excited to take
on this green initiative," says Jeff Gunderman, senior vice-president, Eye
USA. "Not only is it cost effective, but it's helping promote an environmentally
friendly programme for everyone and we're happy to be a part of it."
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